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At
 4pm
 on
 April
 10,
 1970,
 Georges Golay
, the
 managing
 director
 of
 Audemars
 Piguet
 at
 the
 time,
 called
 watch
 designer
 Gérald Genta
 with
 an
 important
 mission.
 What
 happened
 next
 would
 forever
 change
 the
 world
 of
 watchmaking.
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to explore the story
When fate comes
 calling, it could be
the chance to
 make history
Click to pick up
ring
ring
ring
ring
ring
ring
ring
ring
Icon forged
in steel
A legendary watch was born 50 years ago that revolutionised the industry, and immortalised one man’s creativity
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to explore the story
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The sporty and stylish spirit of Audemars Piguet’s Royal Oak collection has enthralled watch aficionados around the world for half a century. We take a look back at its legacy, from the iconic design that was sketched in just one night to the obstacles overcome by designer Gérald Genta and various artisans to turn this vision into reality.

By Morning Studio editors

September 8, 2022

Chapter 1
A timepiece that
shook the world

In 1972 at the Basel Fair in Switzerland, the world of watchmaking got the first glimpse of its next evolution.

Gleaming under the lights in the display cases at Audemars Piguet’s (AP) booth were four hand-finished, stainless steel sport watches, which the Swiss watchmaker unveiled to the horology enthusiasts gathered at what was one of the industry’s largest events.

Around the booth, astonished gasps cut through the hum of conversation as the Basel Fair attendees took in the new watch design, named the Royal Oak. The sporty steel timepiece stunned the industry not only because of its one-of-a-kind octagonal design, but also because of its hefty price tag – 3,300 Swiss francs (equivalent to around US$10,000 today), which made it more expensive than many luxury watches in gold.

The professional world reacted with scepticism to … the market launch of this stainless steel wristwatch

Martin K. Wehrli

Former director of the Audemars Piguet Museum

Surprised and stunned, we realised without any clear explanation that a step was being taken that was at last connecting traditional watchmaking to an industrial aesthetic of the future

Jacqueline Dimier

Audemars Piguet’s head of product design, 1975-1999

The man behind it

Gérald Genta, a seasoned watch designer, was the mastermind behind the distinctive look of the Royal Oak. Years after the launch event, he recalled the initial reception of the watch: “It was not a demonstration of success.”

While the Royal Oak’s debut drew mixed reactions, there was also a glimmer of hope shining inside that display case along with the watches, as this revolutionary timepiece was instrumental in ensuring AP’s survival during a trying time for the industry.

In the early 1970s, the Basel Fair in Switzerland was the premier place for watch brands to showcase their creations. This is where Audemars Piguet’s Royal Oak timepiece, designed by Gérald Genta (pictured right), was unveiled to the public in 1972.

In the early 1970s, the watch industry was at a crossroads, as the rise of inexpensive, battery-powered quartz movements upended traditional mechanical watchmaking. During this period, known as the “quartz crisis”, mechanical watchmaking saw a huge decline, with numerous manufacturers closing down. It was a sink-or-swim moment for many long-established brands, including AP.

This gamble that AP took by creating the Royal Oak ultimately paid off, as the bold design turned into a commercial success over time and came to change the dynamics of horology itself.

In 1977, five years after the Royal Oak launched with a stainless steel case, the watch was made available in new variations featuring precious metals and a choice of case sizes (from left): 35mm, 39mm or 29mm.

It sparked an industry-wide transformation, with Genta going on to design other iconic steel timepieces for several different watch brands. Other designers also drew inspiration from the Royal Oak’s design, cementing the watch’s influence and importance in the industry.

As the original high-end sporty-chic watch made in hand-finished stainless steel, the Royal Oak remains one of AP’s most highly sought-after models today.

Q1
What type of metal was used
 to produce the prototype of the Royal Oak?
Steel
Gold
White gold
Silver
Check my answer
You are correct! Good guess, but the answer
is white gold!

The structure of the monocoque case was so complex that it was quickly decided to make the prototypes using white gold, a more malleable material compared to steel. New tools had to be developed to produce this case and integrated bracelet in steel while also responding to Audemars Piguet’s specific requirements.

Because the structure of the monocoque case was so complex, it was quickly decided to make the prototypes using white gold, a more malleable material compared to steel. New tools had to be developed to produce this case and integrated bracelet in steel while also responding to Audemars Piguet’s specific requirements.

Want to learn more about the Royal Oak? Visit the “50 Years of Royal Oak” exhibition at the Arts Pavilion in the West Kowloon Cultural District, which will be on view from September 18 to 25.

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Chapter 2
A phone call and
a misunderstanding

Getting the call

The Royal Oak’s journey towards its Basel Fair launch began two years prior with a phone call from AP’s then-managing director, Georges Golay, to Genta on April 10, 1970.

Hello,
 Mr
 Genta,
 this
 is
 Georges
 Golay.
 A
 distribution
 company
 has
 asked
 us
 to
 design
 a
 steel
 sports
 watch
 that
 has
 never
 been
 done
 before,
 would
 you
 be
 able
 to
 do
 that?
Yes
 –
 when

 would
 you
 need
 it?
I
 will
 need
 the
 design
 sketch
 for
 tomorrow
 morning.
I
 will
 start
 working
 on

 it
 right
 away.
Georges Golay
Gérald Genta

The octagon with
eight impossible screws

The designer had misunderstood the brief as asking for a watch with “water resistance that had never been done before”, which led him to draw inspiration from diving helmets. Genta explained his thinking process during an interview a few months before his death in 2011: “I was very impressed when I saw the eight bolts and the rubber seal designed to protect a person’s life under water. I was tempted to fit a highly prestigious movement inside a case entirely recalling the diver’s helmet.”

The octagonal shape was obviously due to the fitting of the eight screws, because I had to find the space in the bezel to place them all

Gérald Genta

When creating the design sketch for the Royal Oak, Genta was inspired by his memory of seeing a diver outfitted with a heavy helmet, which had multiple bolts to ensure its water resistance.

The eight bolts that he saw surrounding the face of the diving helmets were reinterpreted into the Royal Oak’s octagonal bezel featuring eight visible screws. These signature hexagonal screws seem to defy functionality, as they cannot be turned. According to Genta, they actually are secured in such a way so that they will not turn when locked from beneath – together with the lip-type seal, this contributes to the patented water resistance of the watch.

The eight screws were key to designing the iconic, immediately recognisable shape of the Royal Oak. “The octagonal shape was obviously due to the fitting of the eight screws, because I had to find the space in the bezel to place them all,” Genta said.

No two dials are the same

As for the dial, serendipitous circumstances again influenced the design. Genta collaborated with Swiss dial maker Stern Frères, which had recently obtained “guilloché copying” machines that were usually used to engrave silver and gold items. These machines were given to Stern Frères by a neighbouring workshop as they were falling into disuse.

Genta was interested in making use of the machines, and so chose one of its pattern templates for the Royal Oak’s dial. Now known as “Petite Tapisserie”, the pattern is composed of hundreds of small, pyramidal squares punctuated by tens of thousands of tiny, diamond-shaped holes, which together create subtle and unique light effects. He also had only one colour in mind for his design – marine blue. The specific hue selected for the dial was called “Bleu Nuit 1 + N50”, a midnight blue with a touch of black.

These three Royal Oak dials produced between 1970 and 1980 all feature the “Petite Tapisserie” guilloché pattern, but each varies slightly in colour due to the intricate manufacturing techniques and different light exposures involved in their creation.

However, because the first Royal Oak dials were crafted by hand, each one varied slightly in both the guilloché work and the colour. The electroplating technique required to apply the colour on the complex pattern made it impossible to guarantee a consistent hue on every dial, even when the most meticulous care was taken during the process. That meant no two dials were the same, so each Royal Oak watch was truly one of a kind.

Q2
The Royal Oak’s pioneering 5402 model was originally planned for a run of 1,000 units, but demand became so high that more were eventually produced.
What was the ultimate number?
3,025
5,402
6,050
7,800
Check my answer
You are correct! That sounds like a good number, doesn’t it? But the answer is 6,050!

A total of 6,050 timepieces were sold between 1972 and 2002, of which 4,288 were made of steel – significantly surpassing the planned limit of 1,000. There is actually more to the story behind this number. An advertisement from 1972 reads: “Chaque exemplaire des séries limitées de Royal Oak est numéroté”, which means “Each watch in the Royal Oak limited series is numbered”. The French term séries limitées is plural, which made multiple series such as the subsequent A, B, C and D series possible without abandoning the idea of limited watches on the market.

A total of 6,050 timepieces were sold between 1972 and 2002, of which 4,288 were made of steel – significantly surpassing the planned limit of 1,000. There is actually more to the story behind this number. An advertisement from 1972 reads: “Chaque exemplaire des séries limitées de Royal Oak est numéroté”, which means “Each watch in the Royal Oak limited series is numbered”. The French term séries limitées is plural, which made multiple series such as the subsequent A, B, C and D series possible without abandoning the idea of limited watches on the market.

Want to learn more about the Royal Oak? Visit the “50 Years of Royal Oak” exhibition at the Arts Pavilion in the West Kowloon Cultural District, which will be on view from September 18 to 25.

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Help Genta move the screw back
into the right position
Perfect!
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to explore the story
Chapter 3
Sir,
 It
 Won’t
 Work.

Genta’s involvement in the creation of the Royal Oak went beyond the design stage, as he asked to oversee the watch’s production as well:

This is so special that I would like to monitor the making of the prototype. I had a very precise idea in my head, and I knew what I wanted to do

Gérald Genta

But as he continued on the watchmaking journey, he would encounter several obstacles along the path.

The various difficulties that Genta faced included having to persuade watch case manufacturer Favre & Perret – which specialised in producing gold cases – to construct a steel case with the same meticulous care. The company’s response to his request was: “Sir, it won’t work.” But Genta remained confident about his design and persevered, eventually getting Favre & Perret on board.

The result of this effort was a never-before-seen stainless steel case, satin-finished by hand with alternating use of satin-brushing and polished chamfers that give the look of precious metal. It was also notable for its unprecedented water resistance as well as its sleek and slender construction, made possible by the choice of Calibre 2121, which at the time was the world’s thinnest mechanical self-winding movement with date.

Calibre 2121 Calibre 2121 Calibre 2121 Calibre 2121 Calibre 2121 Calibre 2121

When the Royal Oak was first created, it was powered by Calibre 2121, which at the time was the thinnest mechanical self-winding movement with date. It was derived from Calibre 2120, which AP had helped develop in the late 1960s.

Hurdles galore

But Genta still had many more hurdles ahead, and looming large among them was his design for the Royal Oak’s integrated bracelet. It was the most complex to ever be made from steel, comprising 154 components, among which 34 were of different sizes.

0
components

To make the bracelet a reality, AP turned to a specialist: Geneva-based company Gay Frères, which also produced bracelets for Rolex and Patek Philippe. But despite their experience and equipment, the Gay Frères artisans were never able to meet AP’s exacting requirements for the finishing of the bracelet.

An AP watchmaker assembles Calibre 2121 while wearing one of the first Royal Oak watches ever created, sometime around 1972.

So as was done with the steel cases produced by Favre & Perret, each bracelet had to be hand-finished by AP’s watchmakers in Le Brassus, Switzerland, during the casing-up process. Even after the Royal Oak’s 1972 launch, improvements continued to be made to ensure the quality and ergonomics of the watch, particularly to perfect the tapering of the links attached to the case.

Q3
As of 2022, half a century since the birth of the Royal Oak, approximately how many different models of this iconic watch have been crafted by Audemars Piguet?
250
350
450
550
Check my answer
Well done! That seems like an impressive number, but it’s actually even higher!

As of 2022, the Royal Oak comprises more than 550 different models, most of which have been produced in multiple variants.

As of 2022, the Royal Oak comprises more than 550 different models, most of which have been produced in multiple variants.

Want to learn more about the Royal Oak? Visit the “50 Years of Royal Oak” exhibition at the Arts Pavilion in the West Kowloon Cultural District, which will be on view from September 18 to 25.

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 explore
Chapter 4
From
 Iconoclast
To
 Icon

The Royal Oak was the first watch to be given a name at AP. During its development stage, the watch had the working name of Safari. But by September 1971, the choice of name was still under discussion, as evidenced by an AP meeting report that listed other suggestions including Grand Prix, Surfrider and Kilimanjaro.

The final decision on the name Royal Oak was first documented on December 2, 1971. Those who witnessed the process agreed that AP’s Italian agent, Carlo de Marchi, came up with the name, which referred to the Royal Oak warships of the British Royal Navy – many of which were armoured with steel.

A 1973 brochure for the Royal Oak explained its design and structure, as well as the origins of its name. The cover featured a historic illustration of the watch’s namesake, a Royal Oak warship from the British Royal Navy Fleet.

The name was also a nod to the story of King Charles II of England, who owed his life to an oak tree that had sheltered him from Oliver Cromwell’s troops during the Battle of Worcester in 1651 and which he subsequently ennobled.

Sporty-chic

With its innovative stainless steel construction and groundbreaking, sporty-chic design, the Royal Oak ushered in the next era in horology and led the way towards an entirely new category of high-end sports watches. It became a trailblazing timepiece that helped AP weather the quartz crisis so that it could carry on its time-honoured tradition of high-end watchmaking.

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50th
 anniversary
 rotor

The latest Royal Oak “Jumbo” model pays tribute to the original model from 1972 with a case made in hand-finished steel and the signature “Petite Tapisserie” dial in midnight blue. Inside is the new Calibre 7121 self-winding movement, which is fitted with a special “50 years” oscillating weight in rhodium-toned pink gold.

It is beautiful, elegant and sporty in appearance, whereas watches up until now were either very elegant or very sporty.

Gérald Genta

Royal Oak exhibition

Want to learn even more about this iconic timepiece? Be sure not to miss “50 Years of Royal Oak,” an exhibition that showcases the evolution of the collection over the past half-century. It will be on view at the Arts Pavilion in the West Kowloon Cultural District from September 18 to 25.

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