In partnership with: Lazada

12 successful women entrepreneurs in Southeast Asia whose names you should know

In celebration of International Women’s Day, the spotlight turns on enterprising women business owners who are making an impact in the region’s booming e-commerce market and giving back to their communities.

By Morning Studio editors

March 18, 2022

Global e-commerce sales have been surging, with the Covid-19 pandemic catalysing this boom. Last year, retail e-commerce sales amounted to about US$4.9 trillion worldwide. This figure is expected to grow 50 per cent in the coming years, to reach about US$7.4 trillion by 2025, according to consumer data company Statista.

This boost is particularly evident in Southeast Asia. The region’s e-commerce sector saw massive growth of almost 600 per cent – climbing from US$5.5 billion to US$38 billion between 2015 and 2019 – according to a report by Google, Singaporean sovereign wealth fund Temasek and consulting firm Bain and Company. The report also predicted that the number of online shoppers in Southeast Asia will reach 380 million by 2026.

Tapping into this trend are some of the region’s most enterprising women business owners. These women not only saw this wave as an opportunity to pursue their own entrepreneurial visions, but they are also educating and inspiring their peers to contribute something back and create impact within their local communities. Here are 12 women entrepreneurs whose names you should know:

Farica Edgina Yosafat
Women are strong and adaptable. Believe in yourself, and focus on what you want to achieve.
Farica Edgina Yosafat
Pattiya Thanasrivanitchai
Running this business allows me to connect with people, communicate with them and understand the problems they are facing.
Pattiya Thanasrivanitchai
Doan Tran Thuy Linh
Each of us was born with a destiny, but we can also change our own destiny.
Doan Tran Thuy Linh
Kong Wai Theng
No matter how small you think you are, as long as you dare to dream, you can do it.
Kong Wai Theng
Liang Wee Ling
Starting my own business has enriched my life and given me a greater sense of achievement.
Liang Wee Ling
Monalisa Gao
My challenges motivate me to work hard and be successful.
Monalisa Gao

Here are six other women business owners in Southeast Asia who are notable for their resilience and can-do spirit in the face of difficult challenges.

OANH, Nurul-Izzan, Pauline
Nadya, Elyse, Manasawee

The women featured in this article have been recognised at this year’s Lazada Forward Women Awards, which celebrate Southeast Asian women in the Lazada seller community for pursuing and realising their entrepreneurial visions.

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